As a media buyer and overall performance marketing enthusiast, I'm always interested in the next "big" thing and keep my e...

Last week Vito and I went to LeadsCon in Las Vegas.   The show was invigorating - we learned a lot and met people we'd only spoken wi...

Did you know that you can now build your own landing pages for ppcall offer using REXCONNECTS (if the campaign allows it)?   It's eas...

Happy New Year!  Here are my predictions for performance marketing trends in 2012.  As a special bonus, I share with you the top 3 ideas on ...

Mobile Madness has finally hit.   I've been anticipating it since 2004!   Here are a few thoughts on how to take advantage of this tr...

Looking for Vito, Wendy, Liz, Lauren, Stoyko, Jennine, Tami or Mikaela?  Find them November 3-5 in NYC  at the adtech conference.  This year...